Built Workout
This eight-month-old app hit jackpot this week with a sped-up transformation video.
The guy’s body changes over time, and in the top right corner, an app animation tracks the time passing, over 300 days.
It printed 11.6 million views just three days ago.
Iori Flashcards
A language learning app pulled in 1.9 million views five days ago.
They used a staged street interview, where someone walks up to a Japanese woman and she says she doesn’t speak English.
Then the creator switches to Japanese and says he’s only been learning for a month, and she looks surprised at how good he already is.
Creed
Bible app Creed had another hit this week with the same format they’ve been using since the start: a creator headshot recording paired with a long hook.
“knew I was cooked when the sweetest boy at church wanted something serious
with me and I felt nothing but the guy who did me so dirty, didn’t read the Bible / keep a creed streak and only wanted to hangout at night made my heart skip a beat”
It pulled racked up 921k views and nearly 300 comments.
Airlearn
Another language learning app got 479k views using the same format that’s already earned them millions.
In the video, the creator tries to finish English words in a funny way, with all of them leading to “b*tch.” They’ve done the same thing before with other similar words.
Studley
Studley’s been trying out a faceless format, and it went viral twice, once five days ago, and again four days ago. Together, those two videos pulled in 7.1 million views.
The video starts by showing a high grade on a paper, then cuts to a tutorial for an app with the title “how I study.”
The main hook is still the same: “MOM my phone is literally saving my grades!!”
Zest
Cooking app Zest hit 1.1 million views four days ago.
Same old UGC headshot reaction and the hook: “am I late or is this actually new?”
A cool spin on a very familiar format.
Simmy
A c(.)ai competitor pulled 1.1 million views and over 1.4k comments with a UGC-style video.
Like most of these apps, they used the same trick: name-drop the big player, then pitch theirs as the better option.
The video kicks off with: “When someone mentions that phase where I was unfathomably addicted to using c(.)ai every day of my life.”
In the caption, she leaves a soft CTA: “Now I’m addicted to Simmy, check bio.”
Jenni AI
Another StudyTok video where a creator starts off doing something with her hands, and this time it’s a wobbly purple slime.
The post hit 1.1 million views just four days ago with the hook: “Day 2 of seeing if my teacher ACTUALLY reads my 3,000-word essay.”
Stella
Last but not least, a new manifestation app recently blew up on TikTok with (also) 1.1M views on a talking-style UGC video.
It kicks off with, “if you just had the shittiest past few days of your life” a line that instantly connects with thousands of people scrolling while feeling off.
The video also sparked huge engagement, pulling in over 3.7K comments, and proving that when astrology and manifestation content is done right, it almost never fails.
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