Life on Film
This week, Life on Film’s leveled up their same old format with a twist. They handed two disposable cameras to strangers… and set up a blind date between two of them.
“Giving disposable cameras to strangers.”
It did 35 million views, 2.7M likes and 10.1k comments full of anticipation for the end reveal.
Taller
Taller’s creator engine is still being carried by one account, and the main format lately has been “the walking social experiment”. He stands there and films stranger’s reactions.
Public street moment + ego + proof.
It did 1.6 million views.
The only (quite indirect) CTA being the creators comment “what ur age and height” that got 120 replies.
WidgetTable
Widgetable is still running the lockscreen slideshow format: long distance tips, couple pics, then fake notifications.
This week’s bait: “You’ve received $285.41 for listening to Spotify.”
It pulled 1.9 million views.
It’s engineered to make people pause and comment: “bro you get money from listening to songs??!?” got 17.8k likes.
Musa
Musa’s Spanish creator network is back with end-of-month period panic plus app demo.
Hook: “Anyone else still waiting for their period and January’s about to end?”
Posted one day ago and already sitting at 540.5k views.
Splashing app
Splashin is an app that turned a silly high school game where they “eliminate” one another with water guns into a viral empire.
This week’s hit pulled 4.9 million views when they eliminated someone mid job interview.
“He eliminated his target in the middle of a job interview 😭😭😭”.
Osta
This recipe app scaled from founder videos to a UGC wave.
And they just had a hit of 1.3 millions views with the classic UGC blueprint: shock-face close-up + “how did I not know this” hook.
“wait so i’ve been cooking for 3 years and I never knew about this?? 😭”
Studley
We’ve all seen many UGC style videos going viral for this study app, but this time it’s a faceless format that pulled 556.8K views for Studley.
On screen-hook: “How do you memorize so much in just 30 minutes?” over messy exam pages and scribbles.
It signals “this is a hack” and students will replay anything that looks like it could save their GPA.
Loverzz
Another Loverzz couples account went viral with the classic bait question setup but this time they added an on-screen hook that instantly frames the whole video as drama:
Hook: “he just called me chopped…”.
People are watching to pick a side.
It did 228.8k views and has 227 bookmarks.
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