How an AI Assistant Hit $100K MRR with One Viral Strategy

An AI note-taking assistant reached $100K MRR by leveraging a highly effective UGC strategy.

CraftNote records live meetings and takes real-time notes, helping users streamline their workflow.

But it was one viral content format that propelled CraftNote to success:

“when your teacher tries to make you turn your camera on” videos.

The format features a comedic skit where a student and a teacher argue over whether the student needs to turn on their camera for class.

The student refuses, citing the initial orientation that cameras are optional, and mentions using CraftNote to record the session.

For example, @kevin.craftnote hit 4.5M views & 33K saves (Jan 4, 2026).

And Kevin wasn’t the only one. Several other ambassadors are starting to go viral with the same skit, driving the app’s growth.

CraftNote essentially capitalized on the everyday struggles of online classes, using a highly relatable and triggering situation to go viral while positioning itself as a helpful tool for anyone trying to stay organized.