Wow.
Promoting crypto products directly on TikTok is extremely hard. Like… extremely hard.
The opposite of those “find out if your boyfriend is cheating on you” apps.
Getting views is actually not the hardest part (even though it is still tough, not going to lie).
The real challenge is turning a mainstream viewer into someone who actually goes through the entire process end-to-end and buys a memecoin… on a platform that looks like this:
That’s the hard part.
The team leading most of the UGC, after experimenting for months, has switched to a new strategy.
They use a simple two step funnel that sends people to a Discord server, and it’s clearly working, with the community growing to over 57K members.
This approach makes more sense because it gives time to educate users, or let them educate themselves inside a non branded community.
That’s not the growth hack being teased though. Here it is.
They name the accounts “discord.gg/trenching.” It’s basically a new take on the ecom “Link in Bio,” but even better since it works as a clear CTA right on the main screen.
They’re running this setup across a large number of accounts.
It’s PumpFun, and they’re making millions in profit…
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