This monthly growth guide keeps you updated on trending formats, viral hooks, and new apps, and gives you the tools you need to plan your strategy for the month ahead.
If you’re a marketer, creator, or app founder in the Travel niche, this guide will give you:
- An overview of what happened in the last 30 days
- Top hooks and formats to test in February
- The hottest breakout accounts and apps
- Access to a full list of hundreds of videos you can explore with our advanced analytics
- A full dataset on current UGC formats and hooks so you can look beyond what apps are doing and get inspired by the best organic content out there
Use it to spot trends early, borrow what’s already working, and avoid wasting time on formats that are already outdated.
Let’s get started.
Niche Snapshot
Over the past 30 days, travel content has pulled 44.4M views, with an average of 6.1% engagement rate across the niche. On average, that’s roughly 1.4M views per day.
We analyzed 200+ accounts and nearly 20k videos to understand what’s driving performance in this space.
These numbers come from performance across founder, UGC, ambassador, and network accounts, broken out by views, engagement, likes, comments, shares, and saves.
The niche shows strong upside potential. Despite having relatively few apps, both accounts and products are already gaining meaningful views and momentum, signaling clear room for growth.
Every month comes with its own spikes and dips. So we reverse-engineered the tactics behind what worked (and why), which accounts outperformed the rest, the hooks and formats that went viral, and the repeatable patterns behind them, broken down below.
Top Hooks & Formats to Test
1.“wdym i wasted 3 MONTHS planning my trip 🇯🇵 to and I JUST found this?? 😐😐😐“
From: Roamy
Hook type: Discovery shock / FOMO
- 2.9M views
- 396.7k engagement
Format: Shock / Travel app reveal
- Type: Face
- What it looks like: A woman reacting in disbelief, then pulling out her phone to show the app that would’ve made her trip easier or better.
2. “Dad do you think our plane will crash?”
From: Flysafe (find the complete collection here)
Hook type: Anxiety bait / awkward humor
- 1.4M views
- 86.3k engagement
Format: Airplane POV skit
- Type: Face
- What it looks like: A woman crouching near the cockpit or aisle asking an uncomfortable flight question, creating secondhand tension that turns into comedy.
3. “2026 flights are cheaper than going out for food”
From: Tryp.com
Hook type: Price shock / deal discovery
- 658kM views
- 135.7k engagement
Format: Travel deal reveal
- Type: Face
- What it looks like: Someone reacting in disbelief, then screen-recording the app or site to prove how cheap the flights are.
4. “You can do WHAT in Bali?? 💀💀”
From: Nomadtable
Hook type: Shock curiosity / travel tease
- 544.5kM views
- 8.9k engagement
Format: Destination discovery reveal
- Type: Face
- What it looks like: Someone reacting in disbelief, then flipping their phone to show an app feature or experience you can do in Bali.
Apart from these top-performing hooks, you’ll find a detailed collection of over 200 hooks that are performing well in this niche.
UGC Hooks
We’ve pulled together the best hooks from viral UGC creators in the Travel space. This is usually the hardest stuff to track down since it’s scattered across TikTok, so we’ve done the work for you.
These are the top-performing hooks you need to keep up with rising trends. Take a handful of them, give them your own spin, and test them out over the month.
Breakout Accounts/Apps
Roamy
Roamy didn’t reinvent anything, they just hammered one plane-shot hook until it scaled. As of Jan 2025, they’re at 500K downloads, and their UGC network pulled 29.9M views in the last 30 days.
Most of it is one creator repeating the same script. In the last six weeks, @marg.roamy posted near-identical videos with “I could LITERALLY kiss the flight attendant that showed me this,” one alone hit 25M.
Then they kept it fresh with tiny remixes: “marry the flight attendant…” (648.2K)
And @sammy.roamy’s “kiss the Japanese man…” (1.6M).
The conversion is in the comments: people spam “App name?” and they reply “the app is @roamy.travel” → 3,136 likes.
Palima
Palima, an AI travel planner, has hit #1 in France in the last 30 days.
Despite being launched in 2023, we haven’t heard much about them.
But come last December, they went full in on UGC content, and have since started gaining some traction.
All their hooks are in French, but you can easily check the translations and get inspired.
Newcomers to Watch
Landa — Travel Tracker
After Pixa, the same team launched Landa. They’re still testing hard on one TikTok to find a winning lane.
They’re running three formats:
- Pinterest-style slideshow (travel back-shot → app screenshot): 1–1.6K views
- Multi-country photo montages (“oh to be traveling the world”): 7.1K
- Screen recordings (app in action): best so far “Would you say this is someone who has traveled a lot?” → 73.3K views
Early traction, but engagement is still pretty light overall.
Resources & Next Steps
If you want to take your Travel content further, we’ve got a bunch of resources to help you hit the ground running.
You can dive into our full hooks dataset for ideas that are already winning, explore 50+ faceless formats that are easy to adapt and scale, or check out our How-to TikTok Guide if you’re new to the platform.
For those of you struggling to turn views into real results, our TikTok Marketing Funnel walks you step-by-step through increasing conversions and growing your app or brand faster.
You can access everything here.
These resources are designed to save you time, help you stay ahead of the game, and ensure that every piece of content you create has a genuine chance of going viral (and converting).
About SGE
Social Growth Engineers is a growth-first research and content platform built for consumer apps.
We break down what’s actually working on organic distribution across short-form platforms, from viral formats and strategies to retention-driven storytelling and data-backed playbooks.
Our goal is to help founders and marketers grow smarter and faster.
For daily insights, trends, case studies, and bite-sized lessons, follow us on X, LinkedIn and YouTube.
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