Saturn Calendar is a social calendar built for high school and college students with a Snapchat account-linking feature.
It’s currently most relevant in the U.S. (~#80 in Education), and hit 40K downloads in December 2025.
They are scaling on TikTok with a simple, repeatable format: relatable student hook on a static image → immediate switch into an app demo.
Example:
“Having fun at college and then remembering my Mom is getting older… / And I haven’t called her in a week…” 3.7M views (Feb 18, 2025).
The highest-performing posts use familiar college emotions: stress, guilt and “I’m falling behind”, then position a feature as the fix.
They also mix in occasional campus interview clips and a small ambassador layer across U.S. schools:
“How do you stay organized in college?” 4M views (Oct 4, 2024).
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