A 9 day old cute BFF app called Pookie hit 1.7M views using the write on the other screen format.
This is the same format Loverzzz started using at the end of 2025 and still uses today.
Their first video on launch day got 500K views.
Later that same day, they followed up with another video that reached 1.1M views. That is a crazy launch.
The app has a cute BFF icon and is basically a clone of Lovelee by Jack Fricks. But cloning does not matter. What matters is winning distribution right now.
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