He Built Google Maps for Unsent Messages

Google Maps for hopeless romantics is here.

A Map of Us (amapof.us) is a location-based storytelling platform where users anonymously pin memories and meaningful dates to specific coordinates around the world.

Launched three months ago, it is growing through a founder-led playbook.

Gabe Szeto, the founder, has hit 5.8M views on his own.

On November 29, 2025, he hit 1.5M views on TikTok with this hook:

“smiling because i made a website for the things we never get to say to the world“

A month later, he hit 1.2M views on Instagram with this one:

“im healing my broken heart by making a website for everyone who have unsent messages for their person“

His videos follow this repeatable strategy:

Smiling Selfie -> “I made a website” hook -> quick demo.