Zeppi is a 3-month-olold app that helps users organize and manage their saved content.
The app has a single TikTok account, and it’s run directly by the founder, Emily Cowe.
All videos follow the same structure.
A slideshow format, always starting with a selfie of the founder.
The account’s top‑performing post reached 48.4k views with the hook:
“i’m building an app that tiktok probably hates… oopsies”
Here are some of the other hooks she has tested, all with modest results so far:
- “Confession: I’m a digital hoarder. I have 2,000+ saved TikToks of recipes, restaurants to visit, things I want to do. I’ve done maybe 10? So Im builting an app to fix it”-> 8,485 Views
- “i can’t believe I’m this close to finishing the app i built solo. i built it to solve a problem I have everyday”-> 22.6K Views
- “guys im building an app called Stackd that’s trying to solve a problem I have every day…”-> 5,717 Views
The account still hasn’t found a hook that reliably attracts stronger view numbers.
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