New ‘AI Sims’ App Hits Full Beta on UGC

One ambassador has hit 866K views before the public launch.

Simmy is an AI roleplay app built around interactive stories and characters.

It’s still in beta, and the public TestFlight is already full.

Even with access capped, Simmy is already running an early UGC wave across TikTok and Instagram, with creators cycling “AI character” and “fanfic” hooks.

@gracie.simmy is the first ambassador to emerge with a broad “live any life” hook and a shocked face + iPad format:

“Just found a game where I can live any life I want. New job? New love? New drama? It’s all here.” -> 866K views (Jan 9, 2026).

So far, that’s the biggest hit, but the broader signal is cadence.

Ambassadors are posting ~11 videos/week while the app still isn’t publicly released.

Track their collection on Shortimize:
https://app.shortimize.com/c/2b105gIfygZoVR