This 24 year old is building a private jet chartering company almost entirely through TikTok and Instagram Reels.
You have likely seen his videos already. His main TikTok account alone has done over 1.5 billion views, with another 95 million on secondary accounts and 89 million on a personally named but branded account. That is just on TikTok.
On Instagram, the numbers add up to hundreds of millions more.
All in, the brand has crossed 2 billion views, most of them generated in just the last one or two years.
It is a massive awareness engine, very different from anything most jet companies are doing, and clearly inspired by shows like Below Deck and similar reality TV formats.
The content comes in several formats. First, it is worth looking at what made it work, then at the business behind it, based on publicly available information.
The most viral videos all follow the same structure. They show the CEO on a booking call, dealing with wild and often outrageous scenarios.
It feels less like marketing and more like a reality show. That is exactly why it works.
In a high ticket business where a single booking can mean thousands of dollars in fees, being the first brand people think of when they consider chartering a jet is an extremely strong strategy.
Before expanding into other formats, the early content is worth revisiting.
At first, they posted random videos before landing on the desk question format. The setup was basic, the audio was raw, and nothing looked polished. It did not matter. Within a short time, they hit their first one million view video.
It is unclear whether Colin expected this to become the main acquisition channel, or if it started as a fun experiment by a social media intern back in 2022.
Either way, they doubled down. By 2024, the desk was upgraded, the background looked intentionally expensive, and a proper microphone was added. That timing suggests the business was starting to gain traction.
One video in particular marked the breakthrough. It ran for four minutes and clearly defined the winning format.
From there, TikTok became the main growth driver. Production quality steadily improved, with faster cuts, on screen screenshots, and a style that feels familiar to anyone used to high performing TikTok content.
The secondary account now focuses on skits and humorous company related videos.
The account under his own name is centered on personal branding, company building, and longer storytelling that does not fit the other pages.
At this point, the obvious question is how much real business comes from all these views. A quick Google search for “is Amalfi Jets real?” surfaces a lot of negative discussion.
Some of it may be staged or driven by competitors. This kind of Reddit driven criticism is a common tactic in competitive markets.
The calls themselves are likely staged, but that is not a problem. They function as skits, and they do that job extremely well.
From an traffic perspective, the company has a 34 DR and around 5.6K in monthly organic traffic according to Ahrefs, mostly from branded searches.
That is relatively low, although many bookings may happen directly through phone calls listed on profiles and Google.
The app also shows limited downloads, which is not surprising given the niche and price point of private jet chartering.
Based on deep(er) research, the company operates as a Part 395 private jet charter broker with estimated revenue as follows:
2021: ~$1.7M
2022: ~$3.5M
2023: ~$6.5–7.0M
2024: ~$14–18M (marketing claims higher, audited reality lower)
2025 (forecast): ~$25–30M
This makes it a relatively small but fast growing brokerage with thin margins of about 10 to 12 percent, likely close to break even. The brand reach is far larger than the financial scale of the company.
That gap is what makes this such an interesting case study. It shows how dominating content in a single vertical can create a real business from scratch.
The strength of the brand alone could justify a higher acquisition price for a larger competitor looking to enter this channel quickly.
It is also a strong example of B2B content driving real growth by leaning into something people already love watching, how wealthy people live. Real estate has used this playbook for years.
The content potential here is almost unlimited. They effectively own the niche as a reality style TikTok brand and are now scaling through multiple in house channels across platforms.
Long term, this could also open the door to major monetization opportunities, from aircraft model placement to partnerships with other high value luxury brands.
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