Men’s insecurity apps went fully mainstream in 2025.
UMAX gamified face ratings. Taller gamified height.
Now the trend moved to a private metric people don’t post openly.
Dih launched in September 2025 and already hit 7K downloads in the last 30 days.
It went viral through 5 different “dih app” accounts on TikTok and Instagram, adding up to 20M+ views.
All 5 accounts upload a specific format 3 times a day.
A few clearly performed better than the rest:
Format 1 -> App Photo (Start vs Now).
“it aint that big” also bro: hit 2.2M views on November 17.
Format 2 -> AI car selfie, then an App Photo.
“but it’s so small” hit 1.2M views on October 31.
Format 3 -> The best “x” to grow your “dih”
These are rankings of habits or foods that help users improve.
“The Best Fruits To Grow your Dih” hit 750K views on September 30.
It’s an off-limits category, but the demand is real.
You can take a look at their collection on Shortimize:
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