When we last covered Roamy, it had just crossed 100K downloads in two weeks after launching in October, powered by one breakout UGC hook filmed on a plane. Since then, the team hasn’t reinvented the strategy but they’ve leaned harder into it.
As of December 2025, Roamy is now sitting around 300K downloads, and over the last 30 days its UGC network pulled 29.9M views.
Driven largely by the same creator repeating the same winning format across TikTok and Instagram.
In the last six weeks, @marg.roamy posted three near-identical videos using the same hook:“I could LITERALLY kiss the flight attendant that showed me this”.
17.5 M views, posted two weeks ago
7.7 M views, posted 5 weeks ago
9.2 M views, posted 6 weeks ago
In total, that’s 34M views, 6 weeks apart with one format.
Four days ago, the same creator posted a slight variation on her TikTok account, with the hook:
“I could LITERALLY marry the flight attendant that showed me this”
It pulled, 648.2k views:
Another variation that worked, posted by tt@sammy.roamy pulled 1.6 m views: “I could kiss the Japanese man who showed me this”
The format isn’t just driving organic views but it’s driving engagement in the comments. People keep asking the same thing:
- App?”
- “App name?”
- “What is this called?”
And the creator answers with a simple conversion trick that rounded up to 3 136 likes:
“Guysss the app is @roamy.travel 🙌”
You can track their accounts here: https://app.shortimize.com/c/2b1099osSV4DMo
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