We discovered Pixory without realizing it was such a large creator network promoting a physical product.
Once we saw the product, it immediately stood out as being perfectly suited for TikTok marketing. Across 9K analyzed videos, they generated 92M views.
What makes their product and strategy work so well is how visual and aesthetic it is. This comes through clearly in the content.
The nostalgia angle works extremely well. “Imagine showing your kids…”
@manjastraveldiaries 💌 use code MANJA10 for 60% off photobooks on Pixory! (50% online sale + 10% my code) ✨link in bio #pixorymemories #TravelPhotobook #nostalgia #photoalbum #scrapbook
♬ original sound – DENII – DENII
They also leaned heavily into classic e-commerce formats like box openings and unpacking videos, each paired with strong hooks.
This example reached multiple millions of views.
@travelswithkaylaa The absolute best ✨ Code ‘KAYLA10’ for 60% off your order! www.pixoryofficial.com #giftidea #christmasgiftideas #giftsforher #photobook #mothergift
♬ WHERE IS MY HUSBAND! – RAYE
“I’m not leaving my kid 75,833 screenshots” is one of our favorite hooks.
@manjastraveldiaries Imagine showing these to your kids one day💌 Use code MANJA10 for up to 80% off Pixory photobooks! (70% holiday sale + 10% my code) ✨ photobook, travel memories, printed memories, travel book, personalized photobook, travel aesthetic, scrapbook, traveltok, scrapbooking, travel memories, thoughtful gift idea, unique gift ideas, gift for him #travelphotobooks #printedmemories #scrapbook #sentimentalgift #giftsforher
♬ original sound – 🎶🎧
Each creator uses a dedicated discount code that matches their name.
@pixbymoore
Out of the 142 accounts collected, only 8 to 10 surpassed one million views.
Together, they represent nearly 50 percent of the total views, clearly showing the power law effect at work.
Explore their hooks and formats.
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