AI website builders are having a moment.
Lovable proved that “prompt → website” is now a huge niche, and a wave of indie competitors is racing to be the simplest, fastest version of that promise.
Chariot AI is one of them, and they’re doing it with a UGC-led playbook.
Their top performer is ambassador @websites.carol on Instagram.
She pulled 1.3M views across 3 videos using the exact same formula.
Format: Shocked Face + Camera Shake -> Website demo while filming Laptop
Hook: “I could kiss the person who showed me this website.”
@lea.sites hit 1.2M total views by repeating a computer science hook over and over.
“pov: your friends major in computer science and they show you a website…”
Earlier this month, another AI website builder went viral with classroom and shop skits instead of UGC.
We broke down that skit-led playbook in a quick breakdown here.
https://www.socialgrowthengineers.com/ai-websites-in-fake-classroom-shop-skit
Chariot’s ambassador collection is also live on Shortimize:
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