Launched in 2019, the Gratitude Plus journaling app only began building its own community on TikTok in December 2024.
The app is now running at 80,000 monthly downloads and $100,000 monthly recurring revenue.
Right now, the team is managing 16 accounts that have gained over 124 million views in total.
Their posts usually follow one of two formats.
Format #1 – Image sequence
Each post has 4 to 6 photos.
The first photo shows the creator.
The rest are screenshots of the app.
All images include a static hook overlay.
Format #2 – close-up shots
Begins with a headshot video of the creator.
Next comes a screen recording of the app, showing someone using it live and in real time.
It starts with a hook that highlights how the app has helped improve their mindset and overall life.
Here are a few sample hooks:
- “doing this every day with my bf has completely changed my life”
- “i was struggling with my mental health on my own but i managed to win & turned things around fast”
- “my life changed when i learned telling your bf you’re grateful for him makes YOU a happier person”
- “The best habit I’ve started is journaling 3 gratitude daily. It reminds me of God’s blessings, reminds me to be thankful & keeps my mama in check from toxic social media. I literally can’t recommend it enough”
But their content still has a very low engagement rate overall.
One of the videos reached an impressive 28.9% engagement rate. Unlike the other videos, this one focuses on reality versus perspective and includes clear examples.
App screenshots are shown in the corner of the screen.
The video received 6,284 comments:
Leave a Reply