It’s officially that time of the year when Christmas and New year’s content is all over TikTok.
On social media, people are sharing literally anything they can about the holiday season, including (but not limited to):
- what’s in their shopping carts
- recaps of their year
- random overshares they’d never post in July
- lists (wishlists, “don’t get me this,” goals, etc.)
- soft-launching their personal lore
Some of the formats winning right now aren’t fresh, new ideas. They’re simply reappearing to match what everyone is feeling right now: holiday shopping, end-of-year reflection, and chaotic honesty.
In that spirit, here’s a roundup of the Christmas trends and apps we’ve been noticing.
You’ve got one week left, so make it count.
Wishlist Content Is Printing Views
Ingredients: one clip, plus one brutally honest list.
People are sharing what’s on their wishlist, except it’s not something you can buy. Some of the items on these lists are so unhinged, it actually becomes a raw confession:
Top examples:
- 11.9M views “Winter wishlist: a f**ing break, White Christmas, 50 bands…”
- 15.3 M views “Girls what are we putting on our Christmas wishlists this year?? I’m talking girl essential.” (this one is all happening in the comments).
You can easily mention your app without it feeling like an ad. This format is literally about naming unrelated things we want and/or love, so make the most of it.
Things NOT to get me for Christmas
Same principle, but inverted.
This time creators post slides of things they don’t want but the list is filled with items that are impossible to give(the Titanic, a London phone booth, a forest…).
One example pulled 2.1M views.
And a second variation took off, when the creator paired it with a screen-recording of their partner’s text reactions to the list. It pulled in 1.8 M views.
The more “impossible” the items, the better the comments.
It’s Wrapped Season, Baby
Wrapped season always wins. It’s the perfect shot at going viral with the minimum effort.
This one is a template for your love life.
The “Dating Wrapped” trend turns your love life into a mini Spotify recap.
A selfie intro (“my dating wrapped…”), followed by one slide that either maps the year as a month-by-month timeline, or sums it up with blunt stats.
Another year-recap format spreading fast is the 2025 photo dump.
Here, creators are posting a slideshow with one photo per month. It feels like a full year storyline in 12 slides (one mood shift at a time).
And it’s pulling big views:
- 11.1M views (on a 8k follower account)
- 6.9M views
- 8.8M views (on another 8k follower account)
Christmas is a distribution layer
A lot of apps jumped on this wave right away.
Cravr, the binge-eating recovery app, is taking their usual winning format (raw close-ups + vulnerable confession hooks) and simply making it Christmas-coded.
In the last 30 days they pulled 1.9 million views across 20+ accounts.
One creator, @j.recovering0, is leading at 3.6M views by repeating “All I want for Christmas…” style hooks about healing food noise and binge cycles.
We also came across a Call Santa app that’s been running this same playbook for over 10 years. Last year, around this time, they did $100K MRR and over 600,000 downloads.
This year, they’ve already doubled revenue.
- They post all year to keep accounts warm, then massively increase frequency right after Halloween.
- They run 1 main TikTok + 7+ Instagram accounts (one per country).
- They seed reach with micro-influencer parenting creators.
All this while relying on a single repeatable format: screen-recording the call with the kids’ reactions. Every year, they start going viral many weeks before Christmas.
TripBFF jumped on the wrapped season full-on competing with Spotify, they hijacked the moment with an anti-Spotify hook, then cut straight into their in-app “Travel Wrapped” screens that look like a real Wrapped deck.
In the last 30 days, they pulled 2.3M views.
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