This air travel app launched just 10 months ago and is already doing over $100K per month, once again highlighting how much revenue estimators underestimate.
Over the last 257 days, they have pulled in at least 24M views on TikTok.
Three of their top videos focus on Travel Tuesday, basically the Black Friday of travel. I did not even know this existed.
One of those videos reached 3.3M views and was broken into three parts. First, they explain what Travel Tuesday is. Second, they share a list of tips, including “I’m using AirClub” to track price drops.
Another winning format is simple tip content filmed behind a computer, YouTuber style. That one hit 1.3M views.
They also promote the app through accounts that only post long wall of text hooks, with some videos reaching hundreds of thousands of views.
The next strongest format directly pushes the app to very specific audiences. Big destination names on screen, and creators simply reading discounted offers. Absolute genius. It gets slightly fewer views than Travel Tuesday trends, but it is extremely bookmarkable and highly targeted, which leads to strong conversion.
By choosing creators from different demographics, they can cover the entire spectrum.
Everyone travels, but each demographic looks for different deals.
You can even find accounts running the exact same format on every post. No emotion at all. Just someone reading deals like a teleprompter. And it works.
It feels very similar to Target or Walmart deal accounts.
The strategy clearly works. You can see the volume increasing over time as they continue to scale and stack recurring revenue, with no signs of slowing down.
What we love about this approach is how gradually scalable it is. You can target specific demographics almost as precisely as with paid ads.
The best part is that you do not need creators who are charismatic or entertaining. Literally anyone could do this content.
It is just 30 second videos on repeat, combined with heavy engagement in the comments and replying to keep momentum going. At that point, the TikTok account becomes a live feed of the latest deals, similar to language learning accounts, except the app itself is the content.
The flight deal space is extremely competitive, with some apps being around for years, yet none of the established players are executing or scaling strategies like this.
Newcomers for the win.
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