In 2025, faith tech is already crowded with media giants.
But while incumbents are busy building giant content libraries, the next wave of opportunity might be in vertical AI wrappers built for way more specific audiences.
Truthly launched in July 2024 as a Catholic AI companion, and it combines a Q&A chatbot with daily reflections and guided lessons.
Their sharp niche focus is already working.
Without building any complex new tech, Truthly hit 20K downloads and reached $40K in MRR last month.
MRR is growing faster than downloads.
Users convert through a seven day auto renewable free trial.
Pricing is €5.49 per month or €31.99 per year.
Most AI wrappers die because paid acquisition breaks the unit economic, but Truthly avoided that trap by building an organic funnel first.
Their main driver is the @truthly.ai Instagram page, now at 50K followers and 30 million views.
Just a few days ago, they hit their most viral video yet.
A sweet kid innocently happy for being assigned “door holder number 3”.
“Kid overjoyed to learn unusual nativity role” -> 2.8M views.
Their Instagram playbook is brand first, app second. The promotion is subtle and usually only mentioned in caption.
Sometimes it is a simple CTA like “Comment ‘truth’” that boosts engagement and quietly pulls people into their funnel.
You can track Truthly’s account on Shortimize:
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