Over the past two years, Hypelist has climbed to 37th place in Ecuador, and its creator network is finally starting to get real visibility.
The app currently manages 33 accounts, most of them created only three months ago. Together, they have already generated 80.3 million views.
However, many of the videos on the app are not going viral organically.
While some rack up views, they struggle to drive comments or meaningful engagement.
One creator clearly stands out.
@listbyethan is the only account consistently pulling strong views while maintaining an engagement rate above 10%.
He sticks to the same format every time:
headshot videos with no speaking, expressive facial reactions, and a bold hook placed directly in the center of the screen.
Most of his content revolves around music.
His hooks are usually framed as questions, which naturally pushes viewers to leave comments.
One video alone generated 3.1K comments with just 89K views.
By contrast, most other videos on the app get views but very few comments, as they rely on callout or comparison style hooks instead.
They have clearly found a format that works. The big question now is whether it can be scaled.
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