Skye launched in November and has already gone crazy viral.
It’s a manifestation app that “rewires your subconscious while you sleep”.
With just one faceless TikTok account and a single winning format, the app has racked up 50M views.
That account, @astral.witness, now counts 36 videos.
Before the app even hit the App Store, the team was already posting a few manifestation guide slideshows, back in June and September.
Each of them included a with simple “comment for Skye” engagement farming CTAs that pushed people into a waitlist / early-access registration funnel.
Then the real winning format showed up in November.
After almost two months of silence, their first new post completely blew up:
- “how it feels when you finally learn how to lucid dream after weeks of practice” -> 18.6M views, 16.5K comments & 116K saves on November 6.
The video uses a “Dream Run Down the Hill” AI visual format paired with a lucid dream hook.
You see a person in white, racing forward through a wide grassy valley, with heavy motion blur and soft, angelic audio in the background.
Since then, the account has gone viral in a massive scale twice.
While also crossing 2 million views on three other videos.
Every time, the core ingredients stay the same: the same feeling, the same visual, the same hook.
The app promo is barely there, just a little placement at the bottom of the screen: search “skye” : ) → small text at the bottom + app icon
Skye shows that a newcomer doesn’t need a big content universe, just one feeling people can’t scroll past.
They turned manifestation from vague promises into a fantasy that feels concrete, cinematic and almost real. That simple engine is driving 50M organic views in one of TikTok’s noisiest niches.
We’ll keep you posted.
Analysis and account tracking are available on Shortimize:
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