What started as a tiny underground joke on TikTok, is now a full app where besides watching memes, you get to bet on which ones will go viral.
Giggles is a meme social app that mixes TikTok energy, prediction markets, and crypto vibes.
Instead of only scrolling and liking, you put money on posts, creators, and trends you think will blow up, and you earn “aura” when you are right.
Giggles launched in April and has now hit 10,000 monthly downloads.
They are now in the top 100 in multiple countries, including the U.S.
And it is not a surprise how they got there.
Their main TikTok account pulled in over 75M views before the app even existed.
Back in 2021, they found a weird but winning content formula that turned into a meme.
The creator posted “can’t rn” hooks while replying to viewers’ dares.
In their most popular video, he shows a viewer comment:
“be a human then”, and replies with:
“can’t rn im flying” -> 27.2M views and 130K saves.
Pure OG brainrot.
The account has been inactive since 2022, but it still promotes the app in the bio, which makes it clear the app devs are the same people behind that old viral TikTok account.
The funny twist is that Instagram Reels now feel even more “memeable” and brainrot than TikTok.
Giggles started posting Reels in August, and now has 117K followers and around 6M views since then.
They leaned into edgy memes and app promo hooks to reach virality.
That is their main content format.
Their best performing Reel used the trendy “Chicken Stars” meme at the time.
“Average meal while scrolling Giggles 24/7” hit 1.9M views in October.
They also pushed “brainrot” skits that included the app name in the hook, like:
“Giggles CEO think I’m paying attention but the whole time I’m just watching da bob” which hit 360K views in September.
Their very first Instagram Reel was an app intro.
They showed a black & white montage of the edgiest and most popular memes of 2025, then plugged the app at the end.
“steve jobs did NOT die for ts” 650K views in August.
In the end, Giggles is a rare case of a meme outliving its original platform.
They took a 2021 TikTok “can’t rn” brainrot format, turned it into a viral account, and then into a meme betting app that is now quietly growing on Instagram Reels and closing in on its first 10K downloads.
You can track and analyze both their new and old viral accounts on Shortimize: https://app.shortimize.com/c/2b10ow1V5bJRQK
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