Almost a year after its quiet launch, Overcomer is getting attention again after a viral creator brought new interest to the app.
The app has also been doing well in many countries, steadily rising in the rankings, with recent growth in places like Cyprus and Slovakia.
The app currently owns 3 accounts, with a total of 89.4 million views.
The @edenfaythe account has generated most of the app’s views and keeping an impression 18.2% engagement rate.
All the creator’s videos follow the same style, a short headshot clip where she acts out a quick sketch, paired with attention-grabbing captions.
She usually focuses on relationship dynamics, using everyday situations to draw people in.
Videos are getting more views when the hook speaks directly to the audience and uses the word ‘you’.
Most hooks start with ‘POV:’, but they still manage to show a range of moods and emotions within that format.
To view the collection, click here: https://app.shortimize.com/c/2b106mTJnn4ZZW
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