Rosabella (e-com)
E-com skincare brand Rosabella just pulled 6.1 million views with a classic glow-up slideshow.
“Ranking electrolytes that helped de-bloat my face”. The video opens with a raw car selfie and a “glow-up” pic and then jumps straight into a ranking format with product screenshots.
The before vs after versions are insane(ly fake), so people jump on the comments to make fun of it.
Loverzz
Couple’s app Loverzz hits again with 2.6 million views on a rage-bait style video disguised as a couple game.
The couple of creators is playing a “Would You Rather?”, except all options are intentionally bad to create engagement.
It worked out so well that they reposted the exact same video the next day, just with the questions in a different order, and it pulled another 2.4 million views.
Opal
Screen-time control app Opal is going in all in with a blackboard-style mini lecture that just keeps going viral.
Three days ago, one video racked up 1.5 million views and 954 comments.
“Your life is not boring. It’s your phone.” No CTA, it feels like a TED Talk (TikTok version), and the comments are here for it.
Dibil
Dibil, a new photo sharing app released just 55 days ago, is already winning with a daily photo challenge format.
One of these posts took random everyday objects that visually form the letter into a slideshow. They paired it with the hook: “Challenging myself to photograph every letter of the alphabet round 2”, over a mirror selfie taken by the creator.
It’s feels like a puzzle you want to complete, and it hit 774.3K views, 118.5K likes and 819 comments.
Musa
Musa is back with their classic UGC-style videos, and this week they went viral with another shocked face opening clip with a “you should know this” hook, followed by an app demo.
This video is from one of their Spanish creators, and it pulled in 4.7M views, likes, 158.8K likes and 5,125 comments.
Same format. Different creator. Same result.
Cerca
One of Cerca dating app’s founders just went viral (again) with a casual walk-and-talk confessional format. He captioned it : “Emails may be in.” He spots a girl, asks for her email and then cuts the video.
It was the perfect opportunity to drop three follow-up videos to show what happened next. And each one of them blew up.
This one got 2.8M views, 404.K views and 2,178 comments.
Roamy
Roamy is going all in with their next best-performing hook: “I could LITERALLY KISS the flight attendant that showed me this”.
This week, one video hit 2.6 million views and 74.4K likes on Instagram Reels, becoming the creator’s top-performing video.
They keep repeating this exact same hook across all their accounts, and we’ve been seeing other travel apps starting to pick up on it too.
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