Just three months after launching, Gymeo is leaving a mark in the fitness app world with a strategy that’s both simple and strong.
The app currently has four active accounts that have pulled a total of 14,7 million views.
All four accounts use the same format: a slideshow of fitness repurposed photos. It is extremely likely that all of them are managed by a single person.
The top-performing video is a tips-style post, with each slide showing a photo that matches the tip shared in the opening line.
The video got 532 comments, with many people mentioning how God and faith play a key role in staying disciplined and reaching fitness goals through hard work (hello Christian Fitness app idea?)
This isn’t the only slideshow doing well. Another video, with 1.7 million views, features four fitness photos, each showing a different time of day.
People seem to connect to the topic and use the comments to debate whether it’s better to work out in the morning or at night. These little hacks for “free” engagement have been sustaining their performance since the start.
These two videos make up 39.4% of their total current views.
The hook is the key here, and sometimes one word can change everything. One video got 679.4K views with the title “Top 5 ways to change yourself.” But just by adding the word “best” to make it “Top 5 best ways to change yourself,” the views shot up to 2.1 million.
You know the drill. You won’t know it until you’ve tested it.
To view the collection, click here:
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