We found about 20 different accounts from Cerca Dating.
Their earliest videos showed up around a year ago and they have seen some solid view growth lately.
Most of their content is talking head stories, usually long dating stories that are clearly made up but told in a believeable way.
These videos are well crafted and often use frustration as the main hook. They take shots at Hinge, Raya and other apps to position Cerca as the only real option that still works.
The anti Hinge videos perform really well for both views and engagement. They also lean on the idea that Raya has become too mainstream which weakens its original promise.
They also go beyond rants and try more positive and motivational videos like this one:
You can explore their best hooks:
They also test more standard mass UGC content but it performs far worse as you can see on this account:
The rant style format can work extremely well when you have a few strong creators who can post often and go viral again and again.
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