I came across this account during my morning scroll and at first I completely missed that the hook mentioned “Locket”.
I must not have had enough coffee because it was right there, on my face.
Once I looked closer I realized there is a smart way to use this to gather useful insights related to your product or vertical.
By asking open questions inside a very specific vertical you can pull strong insights from the comments and collect enough information to guide your features or support early user research.
Looking at her top comments alone already surfaces ideas that could turn into features.
It is also an easy way to spot content ideas for your next posts. People are basically handing you the text, the angles and the hooks.
The comments with the most likes and interactions can often highlight what people relate to the most.
You could even build a simple harvester or crawler to automate this research process.
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