There are rules. There are no rules.

There are rules, but at the same time there are no rules.

This new wave of text formatting shows that there is never just one right way to do things.

Yes, we have always seen TikTok videos mostly as one font, one font size and everything centered in the middle of the screen.

Now we are seeing creators experiment much more.

Text spreads across the whole screen, double layers, oversized fonts and even black on black text.

Some clips even have text spilling off the frame, and they still go viral. Things you’d think would be “forbidden” are performing.

The non white hooks keep appearing too. They are not random. It is a teen driven aesthetic where the colors match the outfit and create a specific vibe.

These colors tend to be pastel, especially yellow, purple and green.

And again, these styles go viral even when they are not the most visually polished.

All of this proves something important.

Yes, there are rules, but the moment everyone follows the same styles and hooks, you stand out by breaking them.

That is how you get the biggest views. It is risky, and you can miss if you do not understand what you are doing, because starting a fresh trend is hard.

But if you catch an innovative style early, you can win big with less risk.

The main thing is this: after you have created tons of content and optimized everything, start breaking your own rules and shake things up.