We keep seeing this e-com visual hook show up again and again.
As Black Friday gets closer, the feed is filling up with e-com pages spamming videos.
The idea is simple. You hide the item under a blanket, move it three times quickly, turn it around and reveal it.
The more random the reveal is the better the chances it goes viral.
This video reached around two million views. There was already strong live spotting and viral energy.
Then this one below really took off. 28 million views and half a million shares.
This video went mega viral for several strong reasons.
The “Cold-aholics” angle in winter with Netflix and chill made it very relatable and easy to pass along.
Everyone knows someone who matches that vibe. It is a great product and a perfect seasonal fit.
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