Launched in 2023, Luna: Your Moon Phase Calendar quickly became popular with people who wanted to connect their daily routines to the moon’s phases.
Even though it entered a pretty crowded market, the app found a way to stand out and make its own place.
They only launched their TikTok account in 2024. The most engaging videos follow the same old UGC pattern: they open with a short clip of the creator, then cut to a quick demo of how the app works.
The account doesn’t have many headshot-style videos yet, but they’ve still gotten great results.
The top-viewed post doesn’t show a face, but overall, headshot videos are doing better than faceless.
The creators often reuse the same hooks. Openings like “he’ll never” or “POV: ‘soulmates’” tend to perform better than the rest. These kinds of hooks work differently compared to the usual “am I” list-style openers.
Here’s where you can check out all their top-performing hooks.
Altogether, the videos we’ve analyzed have collected 2,868 comments. Most of them show that emotional, story-driven hooks really work.
The “POV: ‘soulmates’” hook brings in strong engagement because it is intentional in getting people to open up and share their own stories in the comments.
To view the account’s data, click here: https://app.shortimize.com/c/2b10EWB1VIRb4O
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