This new app went from unknown to one of the most downloaded in the travel niche, in several countries, in about two weeks.
Roamy is an AI trip planner that turns social media “travel inspo” into real itineraries you can actually follow.
In just two weeks after launching, in late October 2025, Roamy passed 100,000 downloads and climbed into the top travel charts across Europe.
The Core Feature
Roamy leans into a very common habit.
We save endless TikTok and Instagram travel videos, then never turn them into a real trip.
Roamy takes every location mentioned in a saved video, pins them on a map and builds a day by day route based on how long you are traveling.
The Beginning
Roamy was created by Logos Studio Inc., a small app studio founded in 2024, as its first move into travel tech.
Founder Frank Chen is a Toronto-based developer who had already shipped several AI apps in other niches, all the way from e-readers to chatbots.
He was tired of how hard it was to turn saved travel posts into a real plan, so he built the tool he wanted for himself and discovered that many others had the same problem.
Early Success
Launched on October 28, 2025, Roamy took off within days, climbing app store charts on the back of viral TikTok and Instagram content.
Built as a small, bootstrapped project, it landed at the perfect moment, fixing the “saved posts overload” problem for a new wave of social media driven travelers.
The Business Model
Roamy is free to download and runs on a freemium model.
Its paid plan, Roamy Pro, is priced at $12.99 per month or $39.99 per year in the US.
Core features such as importing locations and generating auto itineraries are free, so new users can see value right away.
Right now their focus is on growth, with the team clearly prioritizing viral adoption first and potentially leaning into deeper monetization at a later stage, once enough travelers are using the app often.
The UGC Push
Roamy’s breakout has been driven by a solid TikTok and Instagram move based on UGC content.
The team is working with 12 ambassadors who run “name.roamy” accounts and post a Roamy demo every single day on both platforms.
You can take a look at all their ambassador accounts on Shortimize:
https://app.shortimize.com/c/2b1099osSV4DMo
The playbook is simple and familiar from other viral app stories we’ve covered before.
Launch many themed accounts, test lots of hook variations on UGC selfies and let the algorithm pick the winners.
It only took one creator hitting millions of views for downloads to jump and for Roamy to blow up in the app store charts.
This creator was @marg.roamy, who hit virality on both Instagram and TikTok with the same clip, spotting the winning hook.
“i could LITERALLY KISS the flight attendant that showed me this”
This first video, uploaded on November 13, pulled 4.8M views on TikTok and 2.8M views on Instagram.
Because she filmed it on a plane, the whole thing felt like a genuine recommendation, not an ad.
And the numbers that followed are wild.
More than 337K bookmarks and 92K shares on her TikTok so far, from an account that only started posting in early November.
The next day she posted another video.
That one pulled in 890,000 views and 40,000 saves.
“Been saving travel videos for 4 years and NOW i find this?“
The UGC push only started about two weeks ago, but each account already has around 20 videos, and winning patterns are starting to get crystal clear for them.
Another creator, @denise.roamy was the first to land consistent hits on Instagram with hooks like:
“so apparently I’ve been planning my trips wrong“
Again, shocked face thumbnails and airplane shots helped sell the story.
The videos are proven converters.
The comments are full of people asking for the app name and getting tagged with “Roamy” by the creator, an interesting small trick to make sure viewers get notified and come back to the post to read the reply.
The organic reach is amplified by people tagging friends and partners and sharing clips to Instagram Stories and group chats.
The Hooks
We’ve analyzed all Roamy’s TikTok UGC videos, and found that their best performing hooks tap into curiosity and shame emotions, mixing both with an effectively crafted “FOMO” feeling.
For instance:
- i could LITERALLY KISS the flight attendant that showed me this → Curiosity
- Sooo apparently I’ve been planning my trips WRONG??? → Shame
You can consult the full hook analysis here: https://www.socialgrowthengineers.com/analysis/37d852a9-ce00-48cd-a39d-4691f4c42225
What’s Next
Roamy’s growth team started with a solid grasp of UGC culture and kept the strategy very simple. In a matter of days, they turned into a must try app for Gen Z and millennial travelers.
It’s a sharp example of a small team using AI and social virality to compete against much larger companies in the consumer app space.
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