WakeUp: Quit Smoking Weed Now app came out this summer, and it was built to help people control their cannabis addiction.
Interestingly, most of the other apps in this niche are quite recent too, having been out for less than six months.
Right now, the app is running a single TikTok account, with 1.4 million views collected so far.
One of their typical formats are faceless style, low-quality clips that usually just show someone’s feet. The main point isn’t the video itself, but the hook: a short, motivational line pushing viewers to quit a bad habit (called ‘ZA’ or ‘za’) so they can level up and improve their lives.
These videos tend to generate quite some comments from people who use or used to use cannabis, opening up about their own experiences.
Another type of video that’s starting to get more attention is a headshot format where the creator looks surprised. Like before, the main focus is the message showing that the app helped him beat his addiction.
In the comments, people talk about cutting back or fully quitting their drug use.
Sometimes, elaborate videos aren’t necessary. Simply positioning oneself similarly to the target audience and showing vulnerability can increase engagement. But will these formats be enough to drive real conversions beyond the initial buzz?
We’ll keep you posted.
To view the app’s data, click here: https://app.shortimize.com/c/2b1092Qy0SSisZ
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