669M Views Worth of Food

As more restaurant apps keep popping up, Morfy, launched in 2022 offers another way to find places to eat and get discounts.

Morfy is one of the longest-running apps compared to pretty much all others in its space.

The app has three accounts and has accumulated 669.9M views over the years.

Most videos on the main account follow a set format: a headshot-style clip where the creator highlights restaurants with good deals and shows the food looking its best.

The hook is the deal price.

Another viral video was a scratch-style clip with two older people, focused on an event discount from the app. The hook, once again, uses numbers to highlight the deal.

This funny and creative take on a discount got a ton of comments.

The app also runs @clubdelbajon, the account with the highest engagement of all, currently at 10.9%.

Many of these videos are faceless, filmed in real time with no filters and little edits, giving a clear view of what the restaurant experience is actually like.

Another format they use to boost views and engagement shows the creator visiting a restaurant and filming the chefs as they cook, explaining each step along the way.

To view the collection, click here:

https://app.shortimize.com/c/2b10o3Gs9xoLQ3


Comments

Leave a Reply

Your email address will not be published. Required fields are marked *