Creator @jackbgreenberg’s format is triggering insane engagement by making the viewer feel like they’re part of a personal and exclusive conversation.
The creator records a close-up shot of their head and shoulders, keeping steady eye contact with the camera the whole time.
He talks straight to the viewer, setting up a story or a specific situation.
The narrative is structured to suggest that the viewer is responding or part of the conversation. The creator leaves pauses or reacts to unspoken responses, forcing the viewer’s brain to fill in the dialogue.

People seem to love these videos, which can be adapted to literally any niche.

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