Last November / This November

People are choosing this time of the year to reflect on how far they’ve come.

This trend first took off last November (2024), and now it’s back again.

Format:
Clip 1 → “Last November” (old clip, selfie, job, relationship, etc.)
Clip 2 → “This November” (updated moment from today)

TikTok users started posting it late October.

6.8M views

And they’re still going strong into November.

678.9K views

28.6K views

Here’s how you can use it for your app:

• Study apps → “Last November: procrastinating / This November: actually studying”
• Couple apps → “Last November: situationship / This November: soft launch”
• Wellness brands → “Last November: burnout / This November: balance”