You might remember Airbuds Widget, one of the first consumer apps ever to go big with TikTok UGC ambassadors. Last time we checked on them, they were running a total of 50 accounts, posting one-shot videos with low to no editing.
Since then, they have doubled their footprint.
Over the past 30 days, Airbuds clocked 4.4M views across TikTok and is now sitting at 300k downloads. They’re now running over 115 ambassador accounts, with 35 still actively posting just this past week.
The playbook hasn’t changed, leaning on the same one-shot videos with text-overlay storytelling that helped them blow up early on.
Here are this month’s top-performing posts:
@anabeatriz.airbuds -> 320.1K views
“ran into my ex and told him i’m moving to nashville and just got the notif that he favorited this song on airbuds. is this a subliminal message or am i tweaking”
@zan.airbuds -> 180.4K views
“pls give me more songs/soundtracks like this one. i watched the movie 3 days ago and haven’t stopped listening on my airbuds since.”
@connoruniverse.airbuds -> 179.6K views
“so if charlie doesn’t understand when nifty speaks japanese, does that mean they only speak english in hell or the princess of hell can’t understand her people?”
The hooks are getting more personal, more referential. Creators are sharing micro-confessions or inside jokes and it’s keeping the engagement alive.
You can check out all their accounts here: https://app.shortimize.com/c/2b1067qEiwFv7b
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