This is one of those dropshipped products that pops up around Christmas.
There are plenty others like it, but this one stands out — over 60M organic views on a single account using the same hook and video format.
That’s not all. It’s also being resold by other accounts and featured in dozens of videos across TikTok. Let’s start by looking at this main account.
One of their videos went viral organically, reaching 40M views just two weeks ago.
The hook ““you’re always in your room” also my room” is quite genius. It’s simple, relatable, and hits those at-home scrollers that are in that exact setup. They didn’t invent it though; a quick search shows plenty of older videos using the same line months before.
What we love about e-commerce edits is how fast-paced and visually catchy they are from the very first second. The execution is often spotless, and their mega viral rate sits at around 4%, which is impressive.
We also found individual videos on other accounts promoting the same product, like this one that got 12.9M views.
Plus, there are many competitors selling the same item through different stores, all getting great results with nearly identical hooks and formats.
Scroll through this TikTok search and you’ll find even more examples:
https://www.tiktok.com/search?q=your%20always%20in%20your%20room&t=1762774634352
We’ll likely see even more accounts like this appear as Black Friday and the Christmas season approach.
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