Just six days ago, a new nutrition and calorie-tracking app called Kalo launched on the App Store. It’s stepping into the spotlight to compete with Cal AI, which has been leading the space in recent weeks, as the health-tech market gets more crowded.
So far, the app has 16 creator accounts and has already gained 519,6K views. Some of these videos have gained traction organically, some other were also boosted by paid ads.
Even though the view count is still modest, the data shows strong and steady growth in all engagement metrics.
The app’s main account has been testing different types of content. The most viewed post so far is a video showing a creator’s body transformation, before and after, ending with the reveal: the app made it possible.
The official account mainly shares slideshows with meal ideas. Each slide uses a few short hooks to highlight the ingredients in the dish.
Most creators post around living a healthy, gym-focused lifestyle, posting slideshows that mix workout photos, healthy meals, and with a small screenshot of the app in the corner displaying the calorie count.
Even though Kalo still has a low number of views, it’s following a pattern similar to what Cal AI showed in its early days. Back then, Cal AI also had a lower engagement rate compared to its view count, as pointed out in this article.
At first, Cal AI’s creators used a format a lot like the one Kalo’s team is using now, a slideshow that starts with a photo of the fit creator, followed by healthy meal photos.
The main difference is that Cal AI only showed the app in the last slide, instead of throughout the slideshow.
As noted in an older article, one of the best-performing formats was a slideshow that compared healthy and processed foods, using a clear hook to show which one is seen as the “enemy” and which one isn’t.
The key to boosting Kalo’s views might be keeping the slideshow format but shifting the concept, focusing less on the creator and their meals and more on showing what shouldn’t be eaten versus what actually can be, contrary to common belief.
To view the collection, click here: https://app.shortimize.com/c/2b10PE7eF3mGCT
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