Debuting in September 2024, RealYou AI made its entrance into the market with the goal of redefining the landscape of AI-powered photo and image creation apps.
With just two accounts, the app has already racked up over 71 million views.
The app’s official account tried out a few different formats, but the only one that got real engagement was a video of YouTuber Kai Cenat, who has a following of over 14M in his YT channel alone, showing a before-and-after of his photo using the app.
Since Kai Cenat is one of the biggest names online, known for his funny streams and videos, turning him into a “character” in the video made it even funnier and almost certain to get engagement.
The first video was such a hit that someone in the comments even asked them to always use Kai Cenat in their videos.
RealYou AI recently brought back the same format with Kai Cenat, and once again, it got a ton of engagement.
They also tested a different video with Kai Cenat, this time using a slideshow of AI-made photos showing him as a Marvel character, with a hook pointing that out, but it didn’t get nearly as much engagement.
The app recently launched a new account with a female creator who uses a totally different style, mostly the typical headshot videos where she looks surprised.
In each one, she says she told a guy she was something specific, then used the app to create photos of her doing that, and shows the results.
All these videos lean into the same format, and they usually get more views when the AI images look more realistic.
Because she always uses the same format and hook, some people are starting to question the story and leave comments about it.
The two formats are different and meant for different groups: the older one on the official account targets a YouTube-focused, mostly male audience, while the newer one is aimed at younger, mostly female viewers.
Check out all videos here: https://app.shortimize.com/c/2b100Xbp2SsFap
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