New App Turns Faceless Slideshows Into Growth Engine

Launched just 77 days ago by Turnip Media, Zaps is already pulling surprising numbers on TikTok.

The app has pulled 8.4M lifetime views so far,  including 1.1M in the last 30 days, proving that you don’t need faces, voices, or influencers to go viral.

You just need to find the right format.

Or, in their case, he right style of faceless slideshows.

Their creators are leaning into couple and relationship vibes and creating carousel-style collages made with the app.

“Date ideas, save for later” -> 158.8K views

“Date ideas, save for later “ -> 89.5K views

“5 things he will never admit (but wants you to know)” -> 28.9K views

Before this format took off, they experimented with other formats: AI-generated influencers, real creator accounts. None of it landed.

AI generated UGC creator -> 956 views

UGC creator -> 148 views

But the faceless slideshow did. That’s one step closer to scaling.

Find their accounts here: https://app.shortimize.com/c/2b10fXnmXzS80F