This team began posting in 2023, launched Grinds 360 in 2024, and didn’t see real growth until 2025.
It’s just another StudyTok-style play, but this one actually scaled.
Most of the views came from a branded account, @grinds360.ie and creator @caoimhefgraham.
Each took a different format:
@grinds360 posts full-length, tutorial-style videos, similar to YouTube classes.
@caoimhefgraham is getting most of her traction from faceless study-style videos.
This approach isn’t new. Fabric, another AI study app, uses the same faceless strategy across all its creators. If you want a quick refresher, the article is linked here.
These were their most effective hooks so far:
- “Full French Oral Exam” → 4.7M views
- “The human brain is amazing thing. It functions 24/7 from the day your born and only stops when you open a maths test” → 2.8M views
No need to overanalyze. The formats are simple, and they work.
Let’s see if it will be enough to beat competition long-term.
You can track their accounts here:
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