Food Simp has been around for about a year… but it looks like they just found their viral format.
On the product side, Food Simp still looks early with 8,000 estimated monthly downloads and ~$5,000 in MRR.
They launched one new TikTok and one new Instagram account 13 days ago and they’re already sitting on:
60.2M views on TikTok
32.4M views on Instagram
That’s 92.6M views… in under two weeks.
Both accounts post the exact same format: completely AI generated and it’s animated food giving you cooking instructions (an avocado with a face, a piece of steak telling you how to cook it, cold bread dying in the fridge ect…)
The food object basically “talks” you through the cooking instructions like it’s a character in a Pixar cooking movie.
Leave a Reply