Emy BFF
You probably know this if you’ve been reading our latest articles, but Emy BFF has just launched a mysterious campaign on brand new TikTok and IG Reels accounts.
They’ve been minting this “Day “x” of dropping Emy 1mm for every follower until we reach the Burj Khalifa” format.
So far, they’ve collected 61 million views with just four videos. The first one was posted seven days ago.
StudyFetch
Another week, another viral StudyFetch trend. This time, it’s a twist on the usual “studying until my ice melts” with a small change:
“Forcing myself to study for finals by handcuffing myself to the desk and freezing the key”
She records herself studying at her desk with time stamps, then shifts to recording her laptop screen while using the website.
The video pulled 3.2 million views.
Halo AI
AI-generated pranks are catching on fast, and now Halo AI has jumped on the trend.
One of their videos, posted six days ago, already hit 2.1 million views.
“Pranking my dad by pretending I ordered a bunch on his card 😭😭.” The video kicks off with a screen recording inside the app, showing them editing the prank image.
Noise
Noise, a new app that helps creators land brand deals, went viral this week.
The hit was a 7-second UGC clip with the hook: “Besides selling plasma, how are we actually making money if we’re not working 9 to 5? I need $1,200 by Christmas 😭😭.”
The video pulled in 895K views and nearly 2,000 comments, most of them driven by staged replies from other creators in Noise’s network.
Yapper
Oh yeah, here’s another AI prank format, this time made by Yapper, another AI editor.
“Pranking my boyfriend that his dog got fat while he’s away 😂”
The video blew up with 14.8 million views, 2 million likes, and almost 10,000 comments.
2025 Wrapped
It’s the most wonderful time of the year, the “wrapped” season. This year, 2025 Wrapped app is leading the movement, and we’ve covered their early moves here.
These two videos have each pulled in 2.6 million views (with a possible slight paid boost).
Same format, same hook, different faces.
“Why did NOBODY tell me there was TikTok wrapped this year 😭😭”
- Video 1 – here
- Video 2 – here
Opal
Could this be the silent comeback of green-screen list videos? (hope so)
Screen blocker app Opal hit 426K views just three days ago with a talking head format where the creator goes through a list of “how to make your life interesting again — no money needed”).
Symmetry
Wrapping things up with a viral slideshow (because what’s a Maria’s roundup without one?)
Symmetry, the Spanish fitness app, has been on a roll with its “Ranking every training split after 6 years in the gym” format.
The latest post, from four days ago, brought in 271K views.
We’ve recently published an in-depth piece on how they managed to reach #1 in Fitness in under five months — read it here.
Leave a Reply