This Asian fashion and beauty e-com brand focuses on “Korean Beauty.” In 2024, they made 350 million dollars in profit with 71.7% over year growth, according to Yahoo Finance.
People on our team have bought from them. They say the prices are low, the quality is good, and in Europe and the United States it is much cheaper than local options with free delivery included.
When we started digging, we found hundreds of accounts promoting them and ended up collecting over nine hundred. It lines up with what we saw online. Their main growth engine is influencer marketing.
They run their own influencer program with around 403,000 creators posting across different platforms. One of our team members with 80K+ followers on Instagram even received free products from them.
Instagram alone generated 73 million dollars in referral revenue in 2024. It accounts for 27.6% of their total revenue. These are the types of videos they push.
You also see PR hauls, product reviews and other K beauty content.
The system is simple. Creators get free products to review, exclusive discount codes up to fifteen percent off, early access to launches and referral bonuses for bringing in new influencers.
This is why the influencer base keeps growing.
Creators post content about the products and place the link in their bio. Many put it at the very top. This gives them passive income while YesStyle gets traffic from hundreds, even thousands, of bios.
Their referral system has 3 tiers, and is clearly built to turn small creators into steady traffic drivers.
Everyone starts at Rising Star. It gives 10% commission, no freebies and you need at least 500 followers. It is the toughest stage and most people report dropping out here.
Once you hit $300 in referred sales you unlock Star. The commission stays at 10% but you now get monthly sponsored products, better campaigns, priority access and earnings from inviting new creators.
This is when the flywheel begins.
At $5,000 in referred revenue you reach Superstar.
This tier gives 11% commission, double earnings with Rewards Links, $200 to $300 product bundles, VIP campaigns, a manager and gifts at the end of the year.
The twist is that creators earn the amount the follower saves. If a follower saves ten dollars, the creator earns ten dollars. New customers pay the highest rate which can go up to eleven percent. Returning customers pay 2% to 5%.
This model works better than many competitors.
The accounts look like any other UGC beauty page.
Almost all of them display “YesStyle” in their bio. Many promote dozens of other products but YesStyle stays at the top because they have the most aggressive referral system. This is how they win in a very crowded beauty market.
You may notice that none of the videos actually go viral.
It does not matter. This strategy is built for scale with over four hundred thousand creators. The goal is mass UGC.
Each video gets a small number of views but together they appear everywhere and spread fast.
Add the traffic coming from all those link in bio referrals and the constant word of mouth from 400,000+ creators and you end up hitting seventy three million dollars in revenue.
You can find all 961 accounts we identified with “YesStyle” in their bio here: https://docs.google.com/spreadsheets/d/1_kPEkJskl_Do7zkaL3EyYiuZPaATQIKpqtuuL5kEulA/edit?usp=sharing.
There is a lot more accounts behind this strategy, but this overview should help you explore it further.
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