Pure
Pure, the dating app, has gone viral twice this week.
Both videos followed their usual two-slide carousel format, featuring a creator and then a text exchange.
The first one opened with the hook “Sometimes you just gotta traumatize these men back” and reached 4.1 million views with over 2,000 comments.
The second one used the hook “What it’s like to be dating me” and brought in 2.3 million views and more than 900 comments.
None of the posts include a CTA in the content, the description, or even in the comments.
MindPower
MindPower, a guided meditation app, has been driving strong views using a format you would normally see from astrology apps, combined with a classic engagement trick.
The video shows a long list of birthdates, each paired with a numbered code. The caption explains what each code means and asks viewers to comment which one they got.
There is also a clear app CTA in both the video and the caption.
In just five days, the post hit 2.1 million views and more than 3,300 comments, making it one of the most viewed posts on the account.
Endeavorise
Endeavorise, a “male bro” motivation app, went viral four days ago using its usual format: a faceless app screen recording filled with colorful charts and meme-style characters.
The post, with the hook “POV: Me and bro stopped making excuses,” reached 1.7 million views and 750 comments.
Lingopanda
Lingopanda, a language learning app, continues to perform well with its faceless handwriting format.
Three days ago, a post teaching the past tense in English reached 862k views.
The account has mainly focused on this same faceless style and has now generated over 300 million total views.
Ascension
Ascension, a looksmaxxing app, went viral three days ago with a post targeting winter lovers.
The line “Wintercels thinking it’s the best season” was added to a static image montage, which midway includes a screenshot of the app.
The post reached 675k views and more than 1,700 comments, with most people jumping in to defend winter.
It is just the account’s third post and already its top performer.
Iori Flashcards
Iori, the language learning app, continues to gain views with its street interview series.
In their latest video, an interview with a girl who says she knows all of FC Barcelona’s scores brought in another 396k views.
However, many people in the comments are saying the interview looks staged.
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