60M+ Views in 3 Videos: The Wabi Sabi Trend

This new trend is an ode to embracing and appreciating our own imperfections and those of others, for all the things that make people different. It’s a wholesome, meme-style format used more often as a form of love than mockery.

The format

  • Clip → Something visibly “off,” quirky, or slightly crooked with the text “Why him/her?”
  • Hook → “i like how he’s a little off center, it’s got wabi sabi”

26.3M views

26.9M views

10.1M views

Sound: https://www.tiktok.com/music/original-sound-7562667026834131745


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