Wayk is on a crazy run right now. Yes, they are clearly running some videos as ads, but they also have some very strong organic content. For example, one video from 6 days ago already has 1.8M views.
We appreciate the sped up format trick and the big watermark logos everywhere. Also, the iPad recording is always a good hack because on TikTok an iPad always looks better than an iPhone. There is more visual surface to showcase the app. So always make sure your app is a little iPad optimized for your creators to use. Also, a creator with an iPad is better than a creator without an iPad. On this account, the other videos are clearly spark ads.
But on their second main account, they have this video from 4 days ago that hit 3.9M views, and a big chunk of these are organic if you look at the metrics.
Also, a fantastic hook: “POV: crashing out because my gf got an alarm that won’t turn off until she takes a photo of a toilet 💀” plus sped up visuals.
Using the POV with the girlfriend as the main character is such a good way to differentiate from casual solo UGC acting style accounts.
So although they run ads, we feel that a ton of traffic is driven organically.
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