FakeIt took off by using a very simple and effective content loop.
It climbed to #5 in the rankings with 1M downloads and about $300K in revenue.
The entire operation runs on one account on Instagram and another on TikTok that have already pulled 98.3M views.
FakeIt doesn’t explain the game, they simply show it.
21.3M views, 984 comments
Top comments:
“GODZILLA IN THE FIRST ROUND” → 91.9K likes
“What if the imposter is the first one to speak?” → 23.9K likes
Most of their views came from that angle:
But not every video is organic. TikTok’s average engagement rate is 2.2% and Instagram’s is 2.8%.
Still, the format is interesting for any similar app that wants to “steal” it and scale through multiple accounts.
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