We tracked 6,036 accounts with our Twitter @wesocialgrowth (Be sure to give us a follow!)
These are the top 5 accounts with the highest engagement rates over the past month.
Spoiler: Cancel that ring light order from Amazon. 4/5 of these accounts are faceless.
#1 – 26.53% and 32.9M views
tt@mari.diary0x – faceless StudyTok account, they’re promoting multiple study apps in Portuguese (BR).
The approach: They are mostly using the study vlog format:
#2 – 19.45% and 1B views
Guess what, another faceless account: tt@are_you_okay66
The approach: Motivational quotes with pictures of celebrities and handwritten notebook formats:
#3 – 16.69% & 673.4M views
Same team behind the account above, but instead of sadness, it’s called tt@theangerbook:
#4 – 19.14% & 292.9M views
tt@itslennnie it’s another (surprise) faceless, motivational account.
The approach: Blob animations with quotes and reflections:
#5 – 27.81% & 106.3M views
The only headshot format. This is the guy behind the new app Prayer Project
The approach: Recording morning and nighttime prayers and getting flooded with “amen” comments:
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