This 46-day-old app has already hit 7.8M views, with half of its eight accounts posting videos over 300K views.
Most of their content relies on indirect hooks, which don’t help conversions much—even though the app’s name is strong and straightforward.
Still, they’ve nailed a few great text hooks, and the creator does a solid job placing the app name everywhere in the comments.
This one viral hook we covered sums up the tone perfectly:
“The devil couldn’t reach me so he sent me a boy who treated me perfectly but then decided on some random day that he didn’t want me anymore and broke my heart into a thousand little pieces.”
That format worked in at least three posts (2.7M, 501.9K, and 92.2K views).
Other successful hook themes include “Lessons or reflections on love & men,” “Self-removal and empowerment,” and “General heartbreak aphorisms.”
Another creator, Aly.girltips, uses different hooks but follows the same approach, with no direct app mention or in-video showcase.
Here’s another example: a 350K-view video using a “birthday candle-blowing” shot with a more cinematic, emotional feel. It’s a great way to build atmosphere.
While current revenue estimates seem low, that may be due to a lack of updates or limited conversions from viral views to downloads. The missing piece seems to be a clear call-to-action in videos.
Still, there’s clear potential—“red flag”-style apps continue to perform well across TikTok’s relationship, cheating, and “toxic love” content niches.
Access all accounts and data here: https://app.shortimize.com/c/2b10FMSw0uqcG2
Leave a Reply